Strategy shifts to further strengthen support for retailers and distributors
Lake Forest, CA – May 4, 2015 – Today, Cryptozoic Entertainment (www.cryptozoic.com) announced an update to their online E-store policy. Direct to consumer sales of trading cards and binders on the Cryptozoic Entertainment E-store will cease as of May 2015. This shift is a response to retailer requests to drive consumer purchases to retail stores.
“We recognized the overall need to support our retailers and distributors, we listened to their concerns, and want to show them support by changing the way consumers purchase product” said Co-Founder and Co-CEO, John Sepenuk. “Our overall sales strategy calls for increased support of our retailers and distributors. It makes sense to transition sales from our E-store to thousands of retailers and a larger distribution network.”
This change means retailers will have access to additional quantities of products. Historically, Cryptozoic has sold a very small quantity of trading card products on the E-store. New releases will be sold through distributors and retailers, this includes The Hobbit: The Desolation of Smaug trading card products and subsequent releases. This change in E-store sales will begin May 2015. Please contact your local distributor or email firstname.lastname@example.org to learn more about ordering trading card products.
Consumers seeking to purchase Cryptozoic Entertainment trading card and game products at a local store can use the retail store location tool online at http://cryptozoic.com/locations.
Founded in 2010, Cryptozoic Entertainment, Inc. is a premier developer and publisher of original and licensed board games, card games, comics and trading cards, including the DC Comics™ Deck-Building Game, The Walking Dead™ Board Game, The Big Bang Theory: The Party Game and Ghostbusters™:The Board Game, the 8th most funded tabletop game in Kickstarter history. Following a philosophy and core principle of "Fans First," the dedicated gamers and fans of the Cryptozoic Entertainment team are focused on producing fun and amazing products along with epic events that bring all gaming fans together as part of the Cryptozoic community. Visit www.cryptozoic.com for more information about product releases, events and news.
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